About Prove It Health
Women's health isn't a marketing tactic. We deserve to know what's proven and what's pretend.
I spent 20 years helping healthcare companies sell products.
Now I tell you what they don't.
I have spent two decades working inside the pharmaceutical industry, across big pharma, biotech, medical devices and healthcare agencies.
My job is to understand clinical evidence and turn it into marketing. I know how a trial gets designed to favour a sponsor's product. I know how relative risk gets used instead of absolute risk to make a modest effect look dramatic. I know how publication bias buries inconvenient results. I know how a product with thin evidence gets positioned as a breakthrough.
I have sat in those rooms. I have seen those decisions get made.
Then I hit perimenopause. And I started looking at the products being prescribed and sold to women like me--on Instagram, in pharmacies, on prescription.
And the evidence was shockingly bad or mostly non-existent. But you'd never know that from the marketing.
But, I've learned exactly how to read the research. I can't decipher pretty quickly what's proven and what's pretend.
I built Prove It Health so other women could know too.
Our process
We look at the quality of the trials, the size of the effects, the independence of the research, and whether the claims being made to women actually match what the studies show.
Our aim
We are not here to tell you what to take or what to avoid. We are here to give you the information you need to decide for yourself.
FAQs
Find answers to common questions about our reviews and testing methods
Every Prove It review follows the same five steps.I start with the brand's UK product page and pull every claim being made, including what the product is sold to do, what symptoms it promises to address, what mechanism it claims to work through. Marketing claims from official brand sites are the only claims I assess. Retailer listings, Amazon descriptions, and influencer posts are noted but not scored.
I then check what UK and international clinical guidelines say. The bodies I reference depend on the product category, but typically include NICE, the British Menopause Society, the British Society for Sexual Medicine, the North American Menopause Society, the European Menopause and Andropause Society, the International Menopause Society, the Royal College of Obstetricians and Gynaecologists, and the International Society of Sports Nutrition. If a recognised guideline body has reviewed the evidence on this ingredient or product, that view sits at the centre of the review.
I search the published clinical literature on PubMed, restricted to systematic reviews, meta-analyses, and randomised controlled trials. Observational studies, case reports, animal studies, and expert opinion are excluded by design. These study types do not meet the standard of evidence required to support a marketing claim, and brands using them as scientific backing get flagged in the review.I assess each claim against the evidence individually. Every claim is rated as Supported, Partially Supported, or Not Supported.
The Prove It Score is built from this assessment, not from how many positive things the brand has to say about itself, but from how well the published evidence backs up the specific claims being made.I write the review in plain English. Quick Summary, the detail underneath, the bottom line. Every reference is numbered and listed at the end with the PubMed link or guideline source. No author names buried in the prose. No clinical jargon without explanation.
A number from 0 to 5 that reflects the strength of the clinical evidence behind a product. It is not a recommendation to take or avoid anything. It is an honest assessment of what the research actually shows.
Every score is built from three things: the quality of the studies behind the product, whether those studies show a meaningful difference in efficacy and safety compared to a comparator, and whether the product is included in national or international clinical guidelines. These three factors are combined into a single score for each claim. The product's overall score is weighted toward its primary claim — the central reason someone would buy it.
The gold standard is systematic reviews, meta-analyses and randomised controlled trials. These are designed to minimise bias and produce reliable results. Observational studies carry less weight, and marketing claims with no published data behind them carry none at all.
Prove It does not accept payment to review or score products. The site is currently free of advertising. That may change in future as the site grows, and if it does I will be transparent about it. Any advertising will be clearly labelled, and will have no bearing on how products are reviewed or scored. The editorial process and scoring methodology will remain independent regardless of how the site is funded.
Have more questions?
Drop me a line here.
We don't provide medical advice
Prove It reviews are written from an evidence and industry perspective, not a clinical one. Nothing on this site constitutes medical advice. We help you understand what the research says. Your own treatment decisions should always be made in conversation with your doctor or pharmacist.
Evidence-based
No sponsorships
No hidden agendas
Get in touch
Did I miss something in the research? Let me know! That's how we find the products that actually work.
Kington, HR5 3DJ
United Kingdom